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Developed new product stage-gate process, improving validation methods and shorter timelines; also developed innovation growth plan for products in the bread and sweet baked goods categories. |
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Created the Dreamfields brand – authentic pasta taste with only 5 grams of digestible carbs; became #1 brand of low-carb pasta in North America.* |
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Created a new product concept for American Rice, Inc. that leveraged consumer insights and eating trends: Festivita “new world cuisine” rice mix; achieved high “Top 2 Box” scores.* |
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Identified opportunity gaps in a large but stagnant food category for J.R. Simplot company, and developed new product concepts with strong purchase measures. |
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