 There’s
a lot more to
brainstorming than
toys and magazines
on a table, a
roomful of
flipcharts, and
“checking your title
at the door”.
While we work
with our clients to
tailor ideation
sessions to meet
their needs, there
are some basic
elements and
processes that we
apply to better
ensure productivity.
Have you ever
calculated the time
investment of the
participants in the
room? It’s all about
value and return-on-effort. |
